HERBERT TARTER VEDERMAN, the son of Dorothy and Joseph Vederman, comes from a family whose roots in Camden goes back to the early 1900s, the Tarter family. His grandparents, Samuel & Sarah Tarter, were well-known members of Camden's Jewish community. They were were founding members of the Sons of Israel synagogue that stood for many years at South 8th and Sycamore Streets. Samuel Tarter was in the bottling business on premises at 1142 South 6th Street, and branched out into real estate in the early 1920s.
Herb Vederman was named after his uncle, Herbert Tarter, who was killed in action while serving with the 11th Airborne Division in the Philippines in 1945. His mother and aunt Evelyn were married to the principals of the Charming Shoppes, Inc., a highly successful chain of women's clothing stores.
After working in the family business, Charming Shoppes, Inc., Herb Vederman embarked in 1991 on a career in public service. As part of the administration of Philadelphia mayor Ed Rendell, he played a crucial role in the revitalization of Philadelphia that took place in the 1990s. He promoted neighborhood economic development, quality of life issues and was instrumental in the redevelopment of Center City Philadelphia and many other local business corridors.
After Rendell completed his two-term limit as mayor, Herb Vederman served as the Finance Chairman of the Rendell 200 campaign for the office of Governor of Pennsylvania. Since Rendell's inauguration, Mr. Vederman has worked as Senior Policy Advisor on Economic Development.
His son, Jay Vederman, is a real estate developer in Philadelphia, a Partner of Rodman Properties who develops, owns and manages over 4500 multi-family units, and in Overbrook Investments LLC, a single project entity created specifically for the North Broad Street development.
|Highlights of Herb Vederman's Career|
06/68 – 01/91 Charming Shoppes, Inc. – Senior Vice President. One of founding members of Charming Shoppes, Inc., a family of retail apparel companies that is the largest plus-size specialty apparel retailer in America, with over 2,200 stores nationwide. Member of the Executive Board and responsible for coordinating the development of business and product development, sales and outsourcing strategies in both the domestic and international markets.
01/91 – 12/99 City of Philadelphia – Deputy Mayor for Economic Development. Served as the primary point of contact between the Mayor’s Office and the business community. Helped coordinate the City’s economic development policies and programs including efforts to retain or attract industrial, hospitality and professional businesses to expand in, or relocate to, Philadelphia. Collaborated with local, state and federal agencies to help secure financing and incentive programs for local businesses, including the use of HUD 108 loans for local hotel development. Promoted neighborhood economic development and quality of life issues including the revitalization of Manayunk and the South Street and Delaware Avenue business districts. Negotiated labor disputes and work stoppages between local businesses and organized labor. Served as Mayor’s representative at various public functions and on various commissions and task-forces.
01/00 – 12/02 Rendell for Governor. Served as State-wide Finance Chair of the Rendell for Governor campaign. Responsible for coordinating fundraising and assisting in get-out-the-vote efforts. Organized and coordinated direct solicitation, phone banking and public event efforts across the Commonwealth of Pennsylvania. Co-chair of the Rendell Inaugural Committee with overall responsibility for financing and marketing matters in connection with the Governor’s inauguration together with various Co-chairs.
01/03 – Present Office of Governor Edward G. Rendell -- Senior Policy Advisor on Economic Development Primary point of contact between the Governor’s Office and the business community, coordinating Pennsylvania’s economic development policies and programs. In addition to in-state business retention and attraction, working to expand Pennsylvania’s international development and trade.
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